By Seth Kaplan,Jay Shabat
—Delta CEO Gerald Grinstein, December 19, 2006
Its recognition was once now as tattered because the interiors of its airplanes. Delta Air traces, on September 14, 2005, used to be not anything just like the world-beating corporation it were simply 5 years past, not to mention many years sooner than that. in this day, Delta stumbled on itself surrounded via legal professionals, dejectedly submitting for financial ruin. Few believed it could possibly ever reclaim its perch atop the USA airline industry.
But it did. Glory misplaced and located: How Delta Climbed from melancholy to Dominance within the Post-9/11 Era tells the tale of Delta’s dramatic tumble out of business and the way it climbed its as far back as pre-eminence regardless of hurricane-force headwinds: excessive gas costs, a adversarial takeover bid, relentless pageant, financial meltdowns and geopolitical shocks.
This ebook stems from a decade of analysis and numerous interviews through Airline Weekly’s Seth Kaplan and Jay Shabat. It’s a profile in management: Delta turned not just the best turnaround tale in its personal but in addition one of many maximum within the historical past of company the USA. Delta did the incredible via concurrently resurrecting its funds and the spirits of its staff and shoppers. And whereas redefining itself, Delta additionally redefined an industry.
Read or Download Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era PDF
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