By Rick Case,Brooke Bates,Dustin S. Klein,H. Wayne Huzienga
Rick, together with his spouse, Rita, have discovered what it takes to turn into the easiest and the way to stick on most sensible - even if it truly is promoting autos or bikes, construction iconic manufacturers, advertising and marketing physical activities, or constructing new philanthropic occasions that gain neighborhood charities.
In Our shoppers, Our buddies, Rick explains find out how to glance through the eyes of your clients and rework any association into an chief. From developing the 10-year, 100,000-mile guaranty that actually replaced the face of Hyundai to selling daredevil Evel Knievel's bold stunts, Rick Case has utilized creativity and innovation - in addition to a dab of promoting genius - to each recreation he undertakes.
But earlier than he grew into any of the titles humans assign him - automobile broker, promoter, entrepreneur, pioneer, philanthropist, or advertising guru - Rick used to be only a automobile salesman from Akron, Ohio, with an enormous dream. here is how he did it, and the way you could take the teachings he realized and practice them in your personal life.
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