Download Our Customers, Our Friends: What 50 Years in Business Has by Rick Case,Brooke Bates,Dustin S. Klein,H. Wayne Huzienga PDF

By Rick Case,Brooke Bates,Dustin S. Klein,H. Wayne Huzienga

Being the simplest is not effortless. It calls for commitment, exertions, and a keenness and plan to promote greater than anyone else. It additionally calls for treating your client as your ally. For greater than part a century, Rick Case has instructed Rick Case automobile staff to turn into probably the most winning motor vehicle dealership chains in the US by means of following this easy rule.

Rick, together with his spouse, Rita, have discovered what it takes to turn into the easiest and the way to stick on most sensible - even if it truly is promoting autos or bikes, construction iconic manufacturers, advertising and marketing physical activities, or constructing new philanthropic occasions that gain neighborhood charities.

In Our shoppers, Our buddies, Rick explains find out how to glance through the eyes of your clients and rework any association into an chief. From developing the 10-year, 100,000-mile guaranty that actually replaced the face of Hyundai to selling daredevil Evel Knievel's bold stunts, Rick Case has utilized creativity and innovation - in addition to a dab of promoting genius - to each recreation he undertakes.

But earlier than he grew into any of the titles humans assign him - automobile broker, promoter, entrepreneur, pioneer, philanthropist, or advertising guru - Rick used to be only a automobile salesman from Akron, Ohio, with an enormous dream. here is how he did it, and the way you could take the teachings he realized and practice them in your personal life.

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