Download Packaging (French Edition) by Jean-Jacques Urvoy,Sophie Sanchez,Erwan Le Nan PDF

By Jean-Jacques Urvoy,Sophie Sanchez,Erwan Le Nan

Enjeu stratégique pour l'entreprise, le layout packaging constitue un help privilégié de l'expression des marques et requiert audace des designers et volonté des cooks de projets. Il relève d'un processus de développement parfois complexe et se situe au carrefour entre l'esprit d'entreprise, l. a. stratégie et l'innovation technologique.Cette deuxième édition largement enrichie réunit des exemples et des cas nouveaux, des entretiens recueillis auprès des meilleurs specialists et fournit une méthodologie pour réussir un projet de packaging.Destiné aux responsables advertising and marketing, industriels, experts, étudiants, designers et agences cet ouvrage constitue l. a. référence pour : • actualiser vos connaissances en packaging • comprendre le processus du layout packaging • décrypter ou concevoir un packaging • choisir et travailler avec un prestataire en packaging • accompagner le développement packaging • innover en packaging

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