Download Praeger Handbook of Political Campaigning in the United by William Benoit PDF

By William Benoit

This paintings peels again the curtain on how political campaigns impact the USA, overlaying every thing from social media to attending to the Oval Office.

• Covers a large choice of subject matters regarding American political campaigns

• Investigates political campaigns and theories of campaigning from a number of perspectives

• Discusses strategic use of messaging language and message types, together with debates, tv advertisements, and social media

• positive factors case reviews to facilitate understanding

• comprises maps, tables, and figures to demonstrate key points

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