Download Small Giants: Companies That Choose to Be Great Instead of by Bo Burlingham PDF

By Bo Burlingham

How maverick businesses have handed up the expansion treadmill — and concerned with greatness instead.

It’s an axiom of commercial that groovy businesses develop their sales and earnings 12 months after yr. but quietly, lower than the radar, a small variety of businesses have rejected the strain of unending development to target extra pleasant enterprise objectives. ambitions like being nice at what they do, making a great spot to paintings, offering nice customer support, making nice contributions to their groups, and discovering nice how you can lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep within fourteen extraordinary businesses that experience selected to march to their very own drummer. They comprise Anchor Brewing, the unique microbrewer; CitiStorage Inc., the most suitable self reliant records-storage company; Clif Bar & Co., maker of natural power bars and different nutrients meals; Righteous Babe documents, the list corporation based via singer-songwriter Ani DiFranco; Union sq. Hospitality staff, the corporate of restaurateur Danny Meyer; and Zingerman’s neighborhood of companies, together with the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham indicates how the leaders of those small giants famous the complete variety of decisions that they had in regards to the kind of corporation they can create. And he exhibits how we will all gain via wondering the standard definitions of industrial luck. In his new in a while, Burlingham displays at the similarities and studying classes from the small giants he covers within the book.

From the Hardcover edition.

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